
Iryna Bulygina


Product Owner Talks: Google and SEO Best Practices
These days a landing page is a must-have for effective business growth. It describes your product or service, benefits for potential users, and articulates your goals. It is where a customer comes clicking on the ad or performing a search. And most importantly, a well-thought-out page can easily become the primary sales tool or literally revenue generator. Being a product manager and working with …Product Management
2020/02/19

All You Need to Know About California Consumer Privacy Act 2020
Before the 1st of January 2020, many world-wide businesses had started to update their digital assets to become compliant with a California Consumer Privacy Act that recently has taken effect and amended the California Civil Code. Application users are snowed under email and mobile app notifications with Privacy Policy updates. For the last few years, all countries have started to pay additional …Regulation
2020/02/04

How to Start a Fintech Company and Make It Successful. P1
The industry of financial technology products is moving into top gear with each passing year. The total fintech funding has already topped $8.3B according to the CB Insights report. Innovators and entrepreneurs come up with forward-thinking ideas for fintech startups, continuously identifying new growth opportunities. The Dashdevs product development team receives requests for the production of …Fintech
2020/02/02

The True Cost of Change in Software Development: a Guide for Management Teams
Have you ever thought of how long does it take to change one text label in a mobile application? It is way too common request from a client of any outsourcing or product company, and working on over 35 projects simultaneously, we can receive around 10 similar inquiries per day. The reasons for such an update can be different — legal or compliance team requests, spelling mistakes, changes in …Project management
2019/12/19

Product Owner Talks: Toolset To Boost Your Product Owner’s Productivity
A product owner is one of the essential roles for the product development team, especially when we speak about digital products. The software development process requires us to know the behavioral psychology, human interface guidelines (HIG), basics of user experience (UX) and user interface (UI), technical aspects of implementation, continuous integration (CI), and continuous delivery (CD) …Product management
2019/11/30

The Biggest Problems of Loyalty Programs
The digital loyalty program has become an essential part of the digital ecosystem of modern brands. A brand’s loyal audience regularly uses its application, interacts with its products, and even considers this brand a very close friend. In other words, they become ambassadors of the product and spread its mission around to others. The value of a brand grows in stride with the number of loyal …Product development
2019/11/29

Define Iron Triangle for Outsourcing Companies
Partnership with IT outsourcing companies is an internationally recognized approach for efficient software product development. Experienced vendors are ready to cooperate with companies of all sizes from around the globe to help them extend the potential, all while reducing the costs of the tech departments. IT service providers can deliver solutions of varying complexity from straightforward …Product management
2019/11/28

Questions to ask while developing a software product
Even from the first days of our life, we are curious about the world around us. Within the first couple of years, we begin asking tons of questions like “Why is the grass is green?”, “Why does this man have red hair?” or “What makes a car move?”. These questions stem out of curiosity, and in fact, they are very crucial for us. We have an innate drive to seek out …product development
2019/11/25

Product owner talks: Defining the Iron Triangle for a Project
A fortified digital ecosystem is one of the most valuable competitive advantages that a business can have. Information technologies are moving brands to the future with improved solutions, software, or engineering approaches that solve their customer needs in the most effective way. In this armaments drive, the most valuable and sometimes undervalued parameter for a business is time. There is a …Product development
2019/11/24

Data Science and Fintech Industry
Data Science has turned into a hype technology in the modern world and has created much buzz in all industries. It combines statistics, mathematics, data analysis, machine learning, and visualization to extract insights from all the big data that a company obtains. The results of the research are used for the product and process improvements of the business. Data Science becomes accessible for …Fintech
2019/11/20

Product Owner Talks: The Introduction to Product Management Team
The digitalization of businesses is moving fast. Companies are creating more and more applications for their end-users and internal needs. AI-powered chatbots are ready to replace real humans. Gartner states that worldwide IT spending in 2019 will total $3.74 trillion. On top of that, according to the latest trends in product development, companies have started to outsource more than just the …Product development
2019/11/18

Product Owner Talks: 20 Digital Twins Solution Providers
What is the most valuable commodity we have in today’s modern world? The answer is time. We strive to spend less time on unnecessary actions, automating repetitive processes, and speeding up how we discover solutions. Businesses are losing billions on wasted opportunities or have passed the point of no return for structural and product changes. The size of the company is correlated with the …Product development
2019/11/17

Dozens App Story: Becoming a Top Fintech App in One Year
A year has passed since the release of Dozens app to the stores. Now, this fintech application has over 20k of real registered users who are the owners of beautiful yellow and grey debit cards. Dashdevs, as a technology partner, and I, as a digital product owner, have been working on this application from the very first day. My first task was to conduct marketing research, define competitors, and …
Stop Wasting Your Designers Time
Product design is the combination of the user experience (UX) and user interface (UI) empowered by product vision, marketing strategy, and customer behavioral analysis. Sometimes a product designer’s position is misapprehended, and the required skill set for the position is not always fully understood. First of all, product designers are engineers who need to analyze user problems, find the areas …Design
2019/11/13

Product Owner Talks: Digital Twin and the Digital Thread
The company productivity enhancement process starts with an overview of the product and its processes from a bird’s eye view. External business consultants and in-house managers try to take stock of the situation and emphasize the critical zones that block the successful development of a business. The effectiveness of such a process is low due to the lack of real-time data bounded with the …Product development
2019/11/11

Product Owner Talks: Top Five Trends in Digital Product Development
The total digitalization of everyday activity is changing our perception of the world. Today people can hardly imagine their lives without smartphones and gadgets. They help us with everything - shopping, business, sports, communication, navigation, logistics, entertainment, and so on. The growth of technology is changing the process of digital asset development too, so it becomes faster, more …Product development
2019/11/06

Product owner talks: Opening an API
The process of mobile and web application development becomes more fluent with every passing year. The most significant changes and the most exciting solutions were brought by big companies that opened their API for external public access. For example, if we want users to have the possibility to buy goods in our application, we don’t need to develop our own payment and card processing …
Product Owner Talks: Basic Security Checklist
Today I’m going to review a bit of an untypical subject for a product owner – cybersecurity. I think that this topic is really important for product and project managers. It is our duty to create useful and safe applications for our users. I haven’t heard/read a lot of articles that are specific for the management level which sheds light on the process of cyber defense and the items we need …Security
2019/10/14

Five Rules of Mobile Apps Design
I have thousands of applications on my devices. I’m an active user of iPhone and Samsung at the same time. If smartphone addiction comes to your mind, you did not guess it right. I am a product owner. Every time I start working with a new market or on a new product, I install the applications of the key market players. This research helps me to understand what experience, functionality, and …
15,000 of Dozens App Users
I love to develop digital products. It is the most exciting activity for me, at least by now. Moreover, it is not only my passion. My team always puts their hearts and souls into our work. From the beginning of the 2018 year, Dozens had become my ruling passion. It is not just a new challenger in the UK market, it is a personal guide to fintech offering users a unique journey from spenders to …
Designing Invite Codes
Have you ever googled “Uber invite codes”? There will be thousands of results with suggestions on how to use this invite codes, how to receive extra bonuses, how to ride for free forever. There are even YouTube how-to videos about it. These invite codes help Uber to become popular. People are searching for these codes on forums, asking friends, trying to brute-force it. In other words, people are …Product Management
2019/07/16

Logical Design for Effective App Development
It is not another design article. It is just a confession about my pain. My personal belief is that everything in the design must be logical. No matter if you create the UI for the application or you are designing a chair. Designers need to understand that good design is not the one which hits the eye with colors, textures, or sizes. The best design is one that makes users’ life easier.Design
2019/07/08

What Digital Product Startups Are Recklessly Missing
The moment an idea sneaks in the startuppers’ head, it occupies every free space it can. One doesn’t want to evaluate it. One just wants to deliver it on. The entrepreneurs who are led by such a vision are great. They can find thousands of ways to release it. Sometimes it seems like they are out of this world. They don’t see any blockers, only a target. You might have experienced such inspiration …Product-management
2019/06/16

NLP in Product Development
Despite widespread misconceptions, Neuro-Linguistic Programming (NLP) is not only about communication and manipulations. And definitely not about the picks-up and sexual seduction. Never mind the Internet which is full of such articles and interpretations of NLP. NLP as a system was born in the 1970s. Richard Bandler and John Grinder wanted to know how people can become professionals in an unknown …Project Management
2019/05/21

Digital Banking Product Development: Challenging Beyond the Challengers
“I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has had to overcome while trying to succeed.” — Booker T. Washington Reading the personal success stories of well-known people is enjoyable, interesting, and so inspiring. However, there are two points that readers need to keep in mind while reading. The first one …Products
2019/04/25

Product Mindset is the Key to the Success
Outsourcing is a rather popular approach for the software industry. Companies start to use it because they want to solve some internal issues. They want to reduce the cost, increase the speed of producing, and use intellectual property. Every outsourcing company has its own approach to project management. Most of them have project managers or scrum masters on the board. These positions are …Product management
2019/04/02

Designers and developers collaboration for application benefits
What is the difference between a designer and an artist? What is the primary goal of design? How can you recognize outstanding design? My mind is getting around the answers to these questions. I am passionate about the design in all its appearances. Everything like the graphic, industrial, interior, and product design excite the imagination. Art and design are close terms. They are so close that …Design
2019/02/26

How to Successfully Submit the App to the AppStore for Review
The Apple team has a strict vision concerning the quality of mobile applications. This is really great for the users because the Apple team works hard to make the App Store a trustworthy ecosystem. The App Store has a high threshold and tough requirements, not only for the app’s performance but for the implementation of appropriate security measures. The user can be sure that iOS applications are …Products
2019/02/18

Dunning-Kruger Effect on Startups
“Startup” has become a usual word for us. Everybody knows what it means, but this word had no official definition for a long period of time. Commonly when we talk about a startup, we often think about a young company with innovative ideas and the will to scale. In most of cases, such companies have a few investors ready to help them to grow up. Angel investors always chase the future “unicorn” — a …Fintech
2019/02/13

Product owner talks: Creating My Budgeting App
My very first budgeting tool was MS Excel. It was a really convenient solution 12 years ago. I created my budget items and planned my expenses per month. Every evening I put some numbers in this document. These actions helped me to understand my expending performance. Using this information, I could improve it and save money for my big goals. Basically, with that spreadsheet, I started to …Design
2019/02/10

Design Checklist for the Perfect Charts: from Designer to Developer
Many applications use charts to simplify the perception of numeric information for a user. It is a straightforward and user-friendly solution. Nowadays we can not imagine any monitoring, health or trade application without this graphic element. Designers adore charts too. There is so much space for creativity and self-expression when using these visual elements. So many different kinds of …Design
2019/01/21

How We Hire A+ People For Product Development Team
When you have really good people, you don’t have to baby them. By expecting them to do great things, you can get them to do great things. A+ players like to work together, and they don’t like it if you tolerate B-grade work. Steve Jobs I believe everyone tries to find the exceptionally talented guys in their teams. But where can we find them? How can we recognize these A+ players?Recruiting
2019/01/21

KYC: How to Avoid Fraud in Fintech App
Nowadays, people can run the world via their mobile phones. We can communicate with friends, perform task management, financial operations, order or buy things, and so on. Nearly every aspect of our lives is becoming easier and more convenient. From this perspective, the unstoppable growth of the digital banking system inspires me the most. People are ready to give financial institutions or …Fintech
2018/12/16