MARCH 13, 2023
13 min read
Micro-investing has been gaining popularity in recent years as a way to invest small amounts of money regularly. These platforms have the potential to revolutionize the investment landscape by providing affordable and accessible investment options to a wider audience.
In this article, I will cover the latest trends and developments in the industry. We’ll discuss the importance of user experience, the use of artificial intelligence, and the impact of regulatory changes on the market.
Understanding the Micro-Investing Market
The concept of micro-investing has been around for a few years. It has gained popularity in recent times due to the convenience of mobile-first solutions and the emergence of new technologies that make it possible to break down large assets into small pieces that anyone can buy. Previously, they were available only to large investors.
Micro-investing platforms are designed to allow individuals to invest with minimal capital, often as low as a few dollars. These platforms are usually user-friendly and provide customers with access to a range of investment options such as stocks, exchange-traded funds (ETFs), and bonds.
The rise of micro-investing can be attributed to:
- convenience of mobile applications,
- the low barriers to entry,
- and the ability to invest in fractional shares.
It is an ideal option for those who are just starting their investment journey. It provides an opportunity to learn and gain experience without making significant financial commitments.
The micro-investing market has a significant potential for growth, with a large number of millennials showing an interest in the concept. A recent survey found that millennials are 43% more likely to invest through their mobile devices. This suggests that there is a growing demand for mobile-first investment solutions.
The potential market size of the micro-investing platforms could reach $5.13 trillion by 2027. This growth can be attributed to the rise of robo-advisors, which have made it easier and more affordable for individuals to invest in the financial market.
If you’re not already part of the micro-investing movement, now is the time to join.
Business Models of Micro-Investing Platform
Micro-investing platforms offer individuals a convenient and accessible way to invest in the financial market. These platforms typically operate on a mobile-first basis, making it easy for users to open accounts, manage their investments, and track their progress from their smartphones. Here are some of the models of micro-investing platforms, the list might be widen:
- Round-up Model: This model involves linking users’ investment accounts to their debit or credit cards. The platform then rounds up each transaction to the nearest dollar and invests the spare change into a diversified portfolio of stocks and bonds.
- Subscription Model: This model charges users a monthly fee for access to investment services. The fee typically includes access to a robo-advisor that provides algorithmic investment advice and portfolio management services.
- Fractional Share Model: This model allows users to invest in fractional shares of stocks and exchange-traded funds (ETFs) with as little as $1. Users can select from a pre-defined list of investment options or create their own custom portfolio.
- Cashback Model: This model provides users with cashback rewards for their purchases. The cashback can be automatically invested into a portfolio of stocks and bonds.
- Social Trading Model: This model allows users to follow and replicate the investment strategies of successful investors on the platform.
- Partnerships: Micro-investing platforms may also earn revenue through partnerships with financial institutions, such as banks and brokerage firms. These partnerships can provide access to a broader range of investment products and services, while also generating additional revenue streams for the platform.
Overall, the profitability of micro-investing platforms depends on their ability to attract and retain users, and to provide them with valuable investment services at a reasonable price. As the market continues to grow, there is potential for micro-investing platforms to generate significant revenue and become a profitable part of the financial services industry.
Benefits of Creating a Micro-Investing Platform
As more people look to invest and take control of their financial future, the demand for micro-investments platforms has risen significantly in recent years. In this article, we will explore the opportunities and challenges that come with developing and scaling a micro-investments platform.
Accessible for Users
Micro-investments platforms offer several benefits to both users and companies. For users, micro-investments platforms provide an accessible and convenient way to invest in the stock market and other financial instruments without the need for large sums of money or extensive financial knowledge. Users can start investing with as little as a few pounds, allowing them to build a diversified portfolio over time.
Quick Backing for Companies
For companies, micro-investments platforms can offer several benefits. Firstly, they can help companies reach a wider customer base, including younger and less affluent customers who may not have considered investing in the stock market before. Secondly, micro-investments platforms can offer a new revenue stream, generating income from fees charged on transactions, management fees, or premium subscriptions. Thirdly, by offering a user-friendly and convenient platform, companies can increase customer engagement and loyalty.
Tool for Brand Building
Moreover, micro-investments platforms can also be a powerful tool for brand building, attracting customers who are interested in sustainable investing or supporting socially responsible companies. By designing a platform that aligns with your business goals and target audience, you can create a brand image that resonates with your customers and builds trust in your company.
Micro-investments platforms offer a number of potential benefits, including low barriers to entry, diversification of investment portfolios, and the ability to start investing with very small amounts of money. For business owners looking to create a micro-investments platform, this represents a significant opportunity to tap into an expanding market.
Lots of Niches to Choose
One of the key advantages of micro-investments platforms is their ability to help businesses differentiate themselves in the market. By offering a user-friendly and accessible platform that is tailored to the needs of a specific target audience, companies can set themselves apart from their competitors.
Challenges of Developing and Scaling Micro-Investments Platforms
While the potential benefits of micro-investments platforms are clear, there are also several challenges and risks to consider. These include developing a secure and reliable platform, managing compliance and regulatory requirements, and scaling the platform to meet growing demand. Business owners must carefully evaluate these challenges and risks before embarking on the development of a micro-investments platform.
Initial Investment into Development
One of the biggest challenges is the need for a significant initial investment in technology infrastructure and talent. Building a platform that is both user-friendly and secure requires a team of skilled developers and designers, as well as ongoing investment in software and hardware.
Regulations in the Industry
Another challenge is the need to comply with regulatory requirements. Regulations vary from country to country, and ensuring compliance with relevant laws and regulations can be time-consuming and expensive. Failing to comply with regulations can result in fines, legal action, and reputational damage.
Scalability is Inevitable
Scalability is also a challenge for micro-investments platforms. As the number of users and transactions increases, the platform must be able to handle the increased traffic without slowing down or crashing. This requires a scalable architecture, as well as ongoing investment in hardware and infrastructure.
Another challenge is the need to compete with established players in the market. Building brand recognition and attracting users can be difficult in a crowded market. Moreover, established players may have more resources and be able to offer more attractive features and pricing.
Finally, micro-investments platforms face the challenge of building trust with users. Many people are wary of investing their money through a new and untested platform. Building trust requires transparency, security, and effective communication with users.
Overall, the challenges of developing and scaling micro-investments platforms are significant but not insurmountable. With careful planning, a talented team, and a commitment to compliance and security, businesses can successfully launch and grow a micro-investments platform.
Types of Micro-Investments and Their Technologies
There are several types of micro-investing platforms, each with its own unique characteristics and challenges. Some of the most popular types of micro-investing platforms include crypto, crowd investing, and platforms that comply with MiFID II regulations.
Crypto micro-investing platforms
Crypto micro-investing platforms enable users to invest in cryptocurrencies, such as Bitcoin and Ethereum, through fractional ownership. These platforms are typically based on blockchain technology, which provides a secure and transparent way to invest in digital assets. However, developing a crypto micro-investing platform can be challenging, as it requires expertise in blockchain technology and security.
Crowd investing platforms
Crowd investing platforms allow users to invest in small or medium-sized businesses that are seeking funding. These platforms leverage the power of the crowd to provide capital to startups and early-stage companies, often in exchange for equity or other forms of ownership. Developing a crowd investing platform requires knowledge of securities regulations and expertise in crowdfunding technology.
Platforms that comply with MiFID II regulations
Platforms that comply with MiFID II regulations offer a wide range of investment products, including stocks, bonds, and funds, to retail investors. These platforms are designed to provide transparency and protect investors’ interests, but they also require compliance with complex regulations. Developing a MiFID II compliant platform requires a deep understanding of securities law and regulations, as well as expertise in financial technology.
Key Technologies Used in Micro-Investments
The world of micro-investing is being transformed by a range of new technologies. These technologies are making it easier and more accessible for people to invest their money in the financial markets. Some of the key technologies used in micro-investing platforms include:
- Artificial Intelligence (AI): AI technology is being used to power robo-advisors, which provide automated investment advice and portfolio management services. By using machine learning algorithms, robo-advisors can analyze large amounts of data and make investment decisions based on a user’s risk profile and financial goals.
- Blockchain: Blockchain technology is being used to enable fractional investing, where users can invest in small portions of assets such as real estate or artwork. Blockchain technology ensures transparency and security in the transaction process.
- Big Data Analytics: Data analytics is being used to provide insights and personalized investment recommendations to users. By analyzing user data, micro-investing platforms can provide targeted investment options and customized advice.
- Cloud Computing: Cloud computing is being used to provide scalable and secure infrastructure for micro-investing platforms. By using cloud services, these platforms can easily handle large amounts of data and provide seamless user experiences.
Overall, the integration of these technologies is transforming the micro-investing landscape, making it more accessible, convenient, and personalized for users. As these technologies continue to evolve, we can expect to see even more innovation in the micro-investing space
Micro-Investments Platforms We Built
Here we will explore some of the successful micro-investments platforms and how they have leveraged different technologies to create a new type of investing experience. From blockchain and crypto to crowd investing and MiFID II, these platforms have used technology to offer personalized and regulated investing services to their customers. By partnering with a trusted development partner like DashDevs, business owners can bring their vision to life and disrupt the industry with innovative micro-investments platforms.
INABLR is a platform that has leveraged blockchain and crypto to enable individual investors to come into the sovereign bond market, which is hardly achievable otherwise. INABLR allows users to split large sovereign bonds into smaller units, thus lowering the starting investment amount. The development team consisted of 15 specialists, worked for 6 months, and the cost was $400K.
DashDevs worked on INABLR’s micro-investments platform, leveraging crypto and blockchain to create a unique investing experience. The platform allows for large sovereign bonds to be split into smaller units, lowering the starting investment amount and enabling individual investors to enter the sovereign bond market. Technologies used include .NET, iOS, Swift, and React.js. The CEO of INABLR praised DashDevs for their attentiveness to expectations and requirements, resulting in a fully functional product ready for market challenges.
Downing is another platform that has leveraged crowd investing to fund a range of projects, including renewable energy and real estate. Downing is a P2P investment platform used by over 25,000 investors in the UK. It supports businesses in the Healthcare, Energy and Infrastructure, Leisure and Hospitality, and Property Finance industries by helping them to deliver on the strategy and make a difference.
Our work with Downing’s development team included 8 specialists who dedicated 3 years to the project, with a total cost of $500K, but we were able to release the first version of it within just six months of kicking off work. The team utilized .NET and React technologies to create a platform that leverages crowd investing to fund a range of projects, including renewable energy and real estate.
Pi-1 is a cutting-edge platform that offers users a lot more than just traditional banking services. With its advanced investment tools, Pi-1 provides a seamless way for individuals to invest their money in a transparent and regulated manner. By leveraging the MiFID II regulations, Pi-1 ensures that all investments are thoroughly researched and vetted before being offered to customers. This approach provides users with the confidence they need to invest in the stock market, knowing that their investments are backed by thorough research and expertise.
Pi-1 also offers a wide range of banking products and services to help individuals invest, manage, spend, and earn money more efficiently. Developed by DashDevs in collaboration with a team of 65 talented specialists, the platform was built from the ground up using cutting-edge technologies such as .NET Core, Kotlin, Swift, React, and AWS. Despite the scale and complexity of the project, the team was able to deliver the first release of the platform with 40 vendors after just 9 months of intensive work. The CEO of Pi-1 commended DashDevs for their pragmatic approach, which resulted in a complex platform in less than 18 months.
Micro-investing platforms have become increasingly popular due to their ability to provide access to investment opportunities for a wider audience. The rise of technology and innovative platforms has made it easier than ever to invest in a variety of asset classes, including stocks, bonds, cryptocurrencies, and more.
By leveraging the right technologies businesses can create platforms that offer personalized financial advice, improve customer service, and reduce costs through automation. As we have seen in the case studies of INABLR, Downing, and Pi-1, building a successful micro-investing platform requires a skilled development team, an agile approach to development, and a focus on meeting the needs of both users and stakeholders.
At DashDevs, we have extensive experience in developing micro-investing platforms that provide value to our clients and their users. Whether you are looking to build a crypto-based investment platform or a crowd-investing platform, our team of experts can help you navigate the complex world of micro-investing and create a platform that meets your business goals and user needs. Book a consultation with our team today to learn more about how we can help you bring your vision to life.
How do micro investing apps work?
Micro investing apps work by allowing users to invest small amounts of money, often as little as a few pounds or dollars, into a variety of investment products. These products can range from exchange-traded funds (ETFs) to individual stocks or bonds, and some apps even offer access to alternative investment options like cryptocurrencies.
Users typically link their bank account or debit card to the app, which automatically invests small amounts of money in a diversified portfolio of investments. Some micro investing apps offer pre-set investment portfolios based on the user’s risk tolerance and investment goals, while others allow users to choose their own investments.
Is micro-investing profitable?
Micro-investing can be a profitable business, but it depends on a variety of factors such as the platform’s business model, target audience, and competition in the market. While micro-investing platforms can offer significant benefits, such as making investing more accessible and affordable to a wider audience, they also face challenges such as regulatory compliance and scalability.
For example, some micro-investing platforms generate revenue through transaction fees or subscription fees, while others may offer premium services for a higher fee. By leveraging the right technologies, business models, and strategies, micro-investing platforms can potentially achieve success and profitability in the dynamic financial services industry.
How to build a micro-investing app?
Building a micro-investing app requires a comprehensive approach that takes into account various aspects of the development process. Here are some key steps involved in building a successful micro-investing app:
- Define your target audience: Before building your micro-investing app, it’s essential to identify your target audience and understand their needs and preferences. This will help you create a user-friendly app that addresses the specific needs of your target market.
- Choose the right technology stack: When building a micro-investing app, it’s important to choose the right technology stack that meets your business requirements. This includes selecting the right programming language, frameworks, and libraries for building the app.
- Design a user-friendly interface: The user interface (UI) of your micro-investing app should be intuitive, user-friendly, and visually appealing. The design should reflect the branding and overall theme of your app.
- Build a robust backend: The backend of your micro-investing app should be scalable, secure, and reliable. It should be able to handle large volumes of data and transactions, and integrate with third-party APIs.
- Integrate payment gateways: Integrating secure and reliable payment gateways is crucial for enabling users to invest and withdraw funds from the app.
- Implement security measures: Micro-investing apps deal with sensitive financial data, making it critical to implement robust security measures such as data encryption, two-factor authentication, and secure APIs.
- Test and launch: After building the app, it’s important to test it thoroughly to ensure that it’s working correctly and meets user requirements. Once testing is complete, the app can be launched on the app stores.
Overall, building a micro-investing app requires careful planning, development, and testing to ensure a successful launch and long-term growth.