Marketing Team Lead

Senior

Full time

Position overview

We are looking for an experienced Marketing Team Lead who will drive brand growth, execute high-impact PR strategies, and develop multi-channel marketing campaigns. This role requires a marketing professional with a strong background in software outsourcing, fintech, and product growth marketing. The ideal candidate will be responsible for enhancing and executing a strategic marketing vision that increases DashDevs market presence, strengthens its reputation, and generates high-quality leads.

DashDevs is a dynamic and fast-growing software engineering company specializing in fintech and proficiently leveraging several business models, including product and software outsourcing. Our expertise spans across financial services, retail, e-commerce, hospitality, healthcare, media & entertainment, logistics, automotive, and more. We help businesses scale through technology-driven solutions and innovative marketing strategies.

YOUR BACKGROUND

5+ years of experience in marketing, growth, and PR within software outsourcing, fintech, or technology sectors.
Proven track record of leading and scaling marketing teams in a B2B environment.
Strong expertise in PR, brand positioning, and thought leadership development.
Experience in SEO, content marketing, performance marketing, and demand generation.
Ability to create and execute strategic marketing plans that align with sales objectives.
Hands-on experience with marketing automation tools, CRM, and analytics platforms (HubSpot, Google Analytics, Looker etc.).
Strong communication and leadership skills, with the ability to collaborate across departments.
Experience with partner marketing, industry collaborations, content marketing in fintech and software outsourcing.
Fluent in English, with excellent written and verbal communication skills.

Skills that will be a plus:

Knowledge of regulatory and compliance marketing within financial services
Previous experience working with influencer marketing and strategic partnerships
Content marketing and SEO
Background in data-driven marketing and A/B testing

Responsibilities

Enhance and execute a marketing strategy aligned with DashDevs business objectives, ensuring a data-driven and growth-oriented approach.
Leverage customer insights, market research, and analytics to refine targeting, positioning, and messaging strategies
Develop and execute a marketing plan for each marketing channel to generate a consistent flow of high-quality leads (including digital, social media, email, events, and content marketing)
Lead demand generation strategies, SEO, PPC, and inbound marketing efforts.
Oversee brand messaging, ensuring consistency across all marketing channels.
Develop performance metrics and KPIs to measure the success of marketing initiatives.
Manage and mentor a growing marketing team to ensure effective execution of the strategy.
Manage marketing budgets, allocate resources effectively, and ensure a strong ROI across all campaigns.
Collaborate with Business Development, BDR, and Tech/Product teams to align marketing efforts with revenue goals.
Identify partnership opportunities and manage co-marketing collaborations with industry players as well as industry influencers and publishings.
Stay ahead of industry trends and competitor activities to refine marketing strategies proactively.
Evaluate, implement, and optimize marketing technology tools (automation, analytics) to drive efficiency and performance.
Help represent DashDevs at industry conferences, networking events, and speaking engagements.

WE OFFER

20 billable days off in the first year of cooperation, all next years - 25 billable days off
Fair and competitive compensation
Friendly team and enjoyable working environment
Clearly described business processes in the company that really work
Regular updates on company news, Q&A sessions with top management
Flexible work schedule
Remote work mode
Ability to transfer unused vacation to the next year
Performance reviews
Partial coverage of co-working costs
Regular online team-building events