Marketing Team Lead

YOUR BACKGROUND

• 5+ years of experience in marketing, growth, and PR within software outsourcing, fintech, or technology sectors.
• Proven track record of leading and scaling marketing teams in a B2B environment.
• Strong expertise in PR, brand positioning, and thought leadership development.
• Experience in SEO, content marketing, performance marketing, and demand generation.
• Ability to create and execute strategic marketing plans that align with sales objectives.
• Hands-on experience with marketing automation tools, CRM, and analytics platforms (HubSpot, Google Analytics, Looker etc.).
• Strong communication and leadership skills, with the ability to collaborate across departments.
• Experience with partner marketing, industry collaborations, content marketing in fintech and software outsourcing.
• Fluent in English, with excellent written and verbal communication skills.

Skills that will be a plus:

• Knowledge of regulatory and compliance marketing within financial services
• Previous experience working with influencer marketing and strategic partnerships
• Content marketing and SEO
• Background in data-driven marketing and A/B testing

Responsibilities

• Enhance and execute a marketing strategy aligned with DashDevs business objectives, ensuring a data-driven and growth-oriented approach.
• Leverage customer insights, market research, and analytics to refine targeting, positioning, and messaging strategies
• Develop and execute a marketing plan for each marketing channel to generate a consistent flow of high-quality leads (including digital, social media, email, events, and content marketing)
• Lead demand generation strategies, SEO, PPC, and inbound marketing efforts.
• Oversee brand messaging, ensuring consistency across all marketing channels.
• Develop performance metrics and KPIs to measure the success of marketing initiatives.
• Manage and mentor a growing marketing team to ensure effective execution of the strategy.
• Manage marketing budgets, allocate resources effectively, and ensure a strong ROI across all campaigns.
• Collaborate with Business Development, BDR, and Tech/Product teams to align marketing efforts with revenue goals.
• Identify partnership opportunities and manage co-marketing collaborations with industry players as well as industry influencers and publishings.
• Stay ahead of industry trends and competitor activities to refine marketing strategies proactively.
• Evaluate, implement, and optimize marketing technology tools (automation, analytics) to drive efficiency and performance.
• Help represent DashDevs at industry conferences, networking events, and speaking engagements.

WE OFFER

• 20 billable days off in the first year of cooperation, all next years - 25 billable days off
• Fair and competitive compensation
• Friendly team and enjoyable working environment
• Clearly described business processes in the company that really work
• Regular updates on company news, Q&A sessions with top management
• Flexible work schedule
• Remote work mode
• Ability to transfer unused vacation to the next year
• Performance reviews
• Partial coverage of co-working costs
• Regular online team-building events