TMZ

one of the biggest tabloid portals in US

The TMZ is of one of the leading tabloid websites. TMZ App provides the full functionality in your pocket. Stay current on the twenty-four-seven exclusives, breaking celebrity stories, sports news, hottest videos, and galleries. Additionally, we’ve made it possible for users to watch 'TMZ Live,' 'TMZ Sports on FS1' clips, and 'TMZ on TV' without leaving the TMZ mobile app.
  • Location US
  • Industry MEDIA
  • Team Size 4 people
  • Duration 8 months
  • Budget $ 200K
Case mobile app interface

Challenges

TMZ two mobile app screen
  1. Develop universal app that would work on both mobile (Android and iOS) and tablet devices.

  2. Time constraints: Deliver solution from the scratch in 8 month.

  3. Display various media formats (news, youtube videos, twitter & facebook posts, vimeo videos, etc.)

  4. Integrate 15+ different advertising providers.

  5. Build a robust infrastructure that can handle large amounts of data transfer, as well as high concurrent user traffic.

Solution

TMZ is the first multi-platform, three-screen success for any media company and stands out as the most-cited entertainment news source in the world. The TMZ app allows iOS and Android users to access the latest news constantly. All news from the tabloid news website TMZ is collected in the app. TMZ goes beyond the tabloids, offering documentary-based celebrity news. The solution offers users to view the latest news, watch online broadcasts, leave comments, quote news in their social networks, share a link to materials, view advertisements, and much more.

TMZ mobile app activity

our input

  • UI/UX Design

  • Solution architecture

  • Ios development

  • Android development

  • Back-end Development

  • Quality Assurance

  • Cloud & Devops

  • Business analysis

  • Project management

  • product roadmap

RESULTS

We are glad that our efforts were instrumental in creating a stable and successful app that is a leader among news applications.

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    5m+
    app downloads

    From Google Play and App Store

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    300k
    user reviews

    On working productively with the app

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    200k+
    DAU

    Average active daily users

App functionality

TMZ mobile app filter results
  • user friendly interface

  • multi region & language support

  • notifications

  • video streaming

  • search

  • saving in personal user lists

  • Customer Support

  • Analytics

  • 15+ add providers integration

  • apple watch application

  • universal app (tablet +mobile)

how we did it

  • Cutting edge user friendly interface

    resolutional response time for universal application, that works on iOS & Android platforms, on mobile devices and tablets
  • System availability

    the average performance per year
  • years total partnership

    develop apps and delivery new features, maintenance & support
  • Universal app

    application that works on tablet and mobile
  • month to launch

    app development from scratch with on time launch
  • Unprecedented Scaling

    the app architecture ensured scaling, so more concurrent users could engage with the platform without worrying about downtime

Technologies
we used

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    Objective-C

  • Technologies icon

    Kotlin

  • Technologies icon

    Swift

  • Technologies icon

    Java

Creation Process

  • Product vision

    After analyzing the market we helped to shape product vision to fit the niche in order to create a cross-platform app that will satisfy the customers’ needs. We also bore in mind time constraints in the development plan creation.

    1
  • Consulting

    Based on our technical and business expertise we made a list of all required technologies & vendors for product development. We performed deep research on the differences of advertising providers and conducted all negotiations about terms of partnerships.

    2
  • architecture design

    After considering all pros and cons from a business, technical & compliance perspective we proposed solution architecture. It is scalable and robust, as a lot of data transfers through the app frequently.

    3
  • Development

    Our team of engineers worked on developing products integrated with over 15 advertising providers. We ensured the app can display various media formats, created an infrastructure that handles data transfer and concurrent user traffic, and did it all in 8 months.

    4
  • Maintenance & Support

    After the release, our team offered support and management to the customers.

    5

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