one of the biggest tabloid portals in US
The TMZ is of one of the leading tabloid websites. TMZ App provides the full functionality in your pocket. Stay current on the twenty-four-seven exclusives, breaking celebrity stories, sports news, hottest videos, and galleries. Additionally, we’ve made it possible for users to watch 'TMZ Live,' 'TMZ Sports on FS1' clips, and 'TMZ on TV' without leaving the TMZ mobile app.
Challenges
- Develop universal app that would work on both mobile (Android and iOS) and tablet devices.
- Time constraints: Deliver solution from the scratch in 8 month.
- Display various media formats (news, youtube videos, twitter & facebook posts, vimeo videos, etc.)
- Integrate 15+ different advertising providers.
- Build a robust infrastructure that can handle large amounts of data transfer, as well as high concurrent user traffic.
Solution
TMZ is the first multi-platform, three-screen success for any media company and stands out as the most-cited entertainment news source in the world. The TMZ app allows iOS and Android users to access the latest news constantly. All news from the tabloid news website TMZ is collected in the app. TMZ goes beyond the tabloids, offering documentary-based celebrity news. The solution offers users to view the latest news, watch online broadcasts, leave comments, quote news in their social networks, share a link to materials, view advertisements, and much more.
our input
RESULTS
We are glad that our efforts were instrumental in creating a stable and successful app that is a leader among news applications.
From Google Play and App Store
On working productively with the app
Average active daily users
Technologies
we used
Objective-C
Kotlin
Swift
JavaAfter analyzing the market we helped to shape product vision to fit the niche in order to create a cross-platform app that will satisfy the customers’ needs. We also bore in mind time constraints in the development plan creation.
Based on our technical and business expertise we made a list of all required technologies & vendors for product development. We performed deep research on the differences of advertising providers and conducted all negotiations about terms of partnerships.
After considering all pros and cons from a business, technical & compliance perspective we proposed solution architecture. It is scalable and robust, as a lot of data transfers through the app frequently.
Our team of engineers worked on developing products integrated with over 15 advertising providers. We ensured the app can display various media formats, created an infrastructure that handles data transfer and concurrent user traffic, and did it all in 8 months.
After the release, our team offered support and management to the customers.
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