

MAY 22, 2025
by igor tomych
Buy Now, Pay Later (BNPL) is reshaping the way consumers access credit — and the market is projected to hit $460.77 billion by 2026. So what’s the secret to building a successful BNPL service?
At Seamless Middle East 2025, Igor Tomych, CEO of DashDevs, delivered a powerful masterclass: “The Winning Formula: Key Factors Behind a Successful BNPL Service.”
In this exclusive session, Igor broke down the strategies behind market leaders like Klarna and Stori — from soft credit checks and user-friendly installment plans to regulatory readiness and data-driven credit scoring.
Why does this matter?
Because BNPL isn’t just a feature anymore — it’s a fully integrated ecosystem. And launching it right means understanding every layer: customer onboarding, risk management, payment collection, and real-time financial tracking.
Ready to learn from the best?
Watch the full masterclass and discover what it takes to build a BNPL product that scales — securely, smartly, and sustainably.
Watch now and start shaping the future of fintech.