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Masterclass at Seamless 2025: The winning formula: key factors behind a successful BNPL service

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by igor tomych

Buy Now, Pay Later (BNPL) is reshaping the way consumers access credit — and the market is projected to hit $460.77 billion by 2026. So what’s the secret to building a successful BNPL service?

At Seamless Middle East 2025, Igor Tomych, CEO of DashDevs, delivered a powerful masterclass: “The Winning Formula: Key Factors Behind a Successful BNPL Service.”

In this exclusive session, Igor broke down the strategies behind market leaders like Klarna and Stori — from soft credit checks and user-friendly installment plans to regulatory readiness and data-driven credit scoring.

Why does this matter?

Because BNPL isn’t just a feature anymore — it’s a fully integrated ecosystem. And launching it right means understanding every layer: customer onboarding, risk management, payment collection, and real-time financial tracking.

Ready to learn from the best?

Watch the full masterclass and discover what it takes to build a BNPL product that scales — securely, smartly, and sustainably.

Watch now and start shaping the future of fintech.

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