PRODUCT MANAGEMENT

Did you know that fixing a defect during the maintenance phase can cost up to 100 times more than addressing it during the requirements phase? This striking insight from the Systems Sciences Institute at IBM perfectly illustrates why creating a clear and detailed Software Requirements Specification (SRS) is a non-negotiable step in app development.

Think of the SRS as the blueprint for your mobile …

The market for IT outsourcing is experiencing rapid growth, with its global value reaching $525 billion in 2022 and projected to reach $1,149.24 billion by 2032. Alongside this growth, businesses are realizing the advantages of team augmentation as a useful strategy to handle their workforce needs and improve their project capabilities.

Staff augmentation involves hiring skilled professionals to …

Product discovery is an initial phase that precedes the project’s development stage. During product discovery, the product team delves into the market, identifies potential problems, and explores their solutions. Failing to undertake thorough discovery puts the team at risk of creating a product that can’t function properly, disappointing clients, wasting time and resources, and …

Everyone would love to have higher user retention rates for digital products. Within one month of downloading a mobile app, retention rates are only about 40%, and by month three, they drop to around 30%.

To keep high indicators, you need to create a product that offers real value with ease. This approach will help you retain loyal users and earn long-term subscriptions, renewals, and referrals. …

We’ve already talked about customer-centric approach and how you can leverage it to gain a sharper competitive edge and attract loyal customers. So, now in this article I will be shedding some light on how to ensure customer-centricity in software products.

First, we’ll speak of customer centricity practices and how to ensure accessibility and inclusivity of your software for all customers. Then, …

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