
PRODUCT MANAGEMENT




Did you know that fixing a defect during the maintenance phase can cost up to 100 times more than addressing it during the requirements phase? This striking insight from the Systems Sciences Institute at IBM perfectly illustrates why creating a clear and detailed Software Requirements Specification (SRS) is a non-negotiable step in app development.
Think of the SRS as the blueprint for your mobile …

“E-commerce isn’t the cherry on the cake, it’s the new cake.” — Jean-Paul Ago, CEO of L’Oréal.
Financial technology is the hero contributing to this e-commerce boom. It ensures that online purchasing is not feasible but a seamless experience for users with the possibility to make purchases in just a few clicks.
Experts predict that the e-commerce market will generate 1.2 trillion U.S. dollars in …




What lacks the majority of software product providers is speed. Fintech companies can’t afford to have compromised operational scalability and consumer reach. That’s why it’s possible to observe the growing demand for wealth management platforms used to automate fintech tasks and help handle finances.
In 2023, the worldwide market for wealth management software was worth about $4.59 …


The market for IT outsourcing is experiencing rapid growth, with its global value reaching $525 billion in 2022 and projected to reach $1,149.24 billion by 2032. Alongside this growth, businesses are realizing the advantages of team augmentation as a useful strategy to handle their workforce needs and improve their project capabilities.
Staff augmentation involves hiring skilled professionals to …






Product discovery is an initial phase that precedes the project’s development stage. During product discovery, the product team delves into the market, identifies potential problems, and explores their solutions. Failing to undertake thorough discovery puts the team at risk of creating a product that can’t function properly, disappointing clients, wasting time and resources, and …


Everyone would love to have higher user retention rates for digital products. Within one month of downloading a mobile app, retention rates are only about 40%, and by month three, they drop to around 30%.
To keep high indicators, you need to create a product that offers real value with ease. This approach will help you retain loyal users and earn long-term subscriptions, renewals, and referrals. …

We’ve already talked about customer-centric approach and how you can leverage it to gain a sharper competitive edge and attract loyal customers. So, now in this article I will be shedding some light on how to ensure customer-centricity in software products.
First, we’ll speak of customer centricity practices and how to ensure accessibility and inclusivity of your software for all customers. Then, …


What is the most effective strategy for running a business? This question is asked by every business owner, and the answer may vary from time to time since business objectives change. When it comes to employing a technical team, we’ve already identified two options: hiring in-house or outstuffing.
An IT department may be more cost-effectively run in-house rather than outsourced. Despite …

Business school does not give you a guide to managing remote teams. As a novel phenomenon in business, your professors or mentors are unlikely to have any experience with it.
Many people are unclear how to collaborate when the topic of remote work is brought up. The whole process involves bringing together solo players and project teams from all around the world. In this topic, we’ll try to …
2022/06/22

In 2022, most companies already have remote management tool and relevant infrastructure to either collaborate with scattered around the globe employees or have a plan B in case of emergency. Nevertheless, despite having a set of rules and the tools necessary for setting up a remote work environment, businesses may still face significant difficulties when switching the whole staff to a …
2022/06/21




I recently had a talk with one of our prospects. That person was looking for a foolproof way to digitalize his business, which obviously isn’t big news given at least 70% of companies have a digital transformation strategy. It’s his answer to my question regarding the factors driving the shift that got me thinking.
So, as I was going through my usual routine trying to figure out …



Partnership with IT outsourcing companies is an internationally recognized approach for efficient software product development. Experienced vendors are ready to cooperate with companies of all sizes from around the globe to help them extend the potential, all while reducing the costs of the tech departments. IT service providers can deliver solutions of varying complexity from straightforward …
2019/11/28


The process of mobile and web application development becomes more fluent with every passing year. The most significant changes and the most exciting solutions were brought by big companies that opened their API for external public access. For example, if we want users to have the possibility to buy goods in our application, we don’t need to develop our own payment and card processing …
2019/10/29


Have you ever googled “Uber invite codes”? There will be thousands of results with suggestions on how to use this invite codes, how to receive extra bonuses, how to ride for free forever. There are even YouTube how-to videos about it. These invite codes help Uber to become popular. People are searching for these codes on forums, asking friends, trying to brute-force it. In other words, people are …
2019/07/16

Outsourcing is a rather popular approach for the software industry. Companies start to use it because they want to solve some internal issues. They want to reduce the cost, increase the speed of producing, and use intellectual property. Every outsourcing company has its own approach to project management. Most of them have project managers or scrum masters on the board. These positions are …
2019/04/02